Contact Details

At Diamond Phoenix we pride ourselves in being able to provide solutions to all our materials handling requirements.

To find out how Diamond Phoenix can get your business in motion, talk to us today.


Diamond Phoenix

Exchange House

494 Midsummer Boulevard

Central Milton Keynes

MK9 2EA.


+44 (0)1908 255 930


+44 (0)1908 255 700


Graham Boner

Sales Director


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Pick of the Bunch - beating the credit crunch

Graham Boner, Sales Director at Diamond Phoenix believes the key word in the retail sector credit crunch has to be ‘Automation’!

He comments, “Handling and Storage for the retail sector needs true systems automation which will allow businesses to manage a constant line. This consistency extends to costs as well as loads. Retailers especially suffer with seasonal peaks and troughs, this is even more apparent when we are being bombarded with messages of doom and gloom. The way for retailers to truly be efficient in what may be a testing time, is to ensure that they have a cost effective operational model. With the right solution led automated system in place you can significantly increase loads per hour without effecting operator numbers. This will enable absolute management of costs and operational efficiencies.”

Diamond Phoenix worked with WWMD, the leading distributor of magazines, to install a new Pick to Light system, Directpick™. This system has not only improved efficiency and accuracy but has meant that the system now works faster and the operation has become more streamlined. This system replaced WWMD’s existing pick and pack operation which was proving to be too slow and not able to cope with the volume. Following the installation, WWMD have seen a huge benefit. They have seen a reduction in overtime on busy weeks, 50% time saving on a large and busy pack week and a 50% improvement in accuracy. As a result of DirectPick™, WWMD have seen a significant increase their productivity.

Graham Boner comments, “WWMD needed to improve accuracy and improve on picking efficiency. We worked with them to design a Pick to Light system that not only provided this but above all a system that would be flexible to account for peak and non peak times and varying order profiles.”

Diamond Phoenix have recently produced a report on automated storage and retrieval systems that is ideal for retailers looking to manage and reduce their costs through increased efficiencies and this is available for download on their website.

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Exchange House, 494 Midsummer Boulevard, Central Milton Keynes, MK9 2EA.

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